Chatting w/@TweetReachApp (Summary) #SocialCafe 1.6

Author: Deborah Published:

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Welcome to the summary for...

#SocialCafe Chat Topic: Chatting w/ @TweetReachApp

View the announcement for this #SocialCafe Chat..

What are twitter analytics and why should I care?

Twitter analytics can seem like a confusing concept and confusing process, but fortunately, companies like TweetReach exist to make it easier for us.

@b2ctweet good Q.Twitter analytics are the goodies that marketers should care about.We've been using @tweetreach #b2ctweet
— Brian Wallace (@nowsourcing) September 12, 2012

@socialwebcafe Ha, yes! Let us do the calculations and then you can decide how to use and interpret those metrics. #B2CTweet
— TweetReach (@tweetreachapp) September 12, 2012

What is the difference between reach, influence and other analytics?

There are many terms that are used in the discussion of Twitter analytics and it helps to understand what those terms mean. (Note: Check out the end of this summary for a discussion on replies, mentions, tweets, and how they affect the terms discussed here.)

@b2ctweet Reach measures the spread or scope of a conversation- the size of the potential audience. #B2CTweet
— TweetReach (@tweetreachapp) September 12, 2012

@b2ctweet And influence shows who's responsible for that spread - who drives the conversation. #b2ctweet
— TweetReach (@tweetreachapp) September 12, 2012

How can twitter analytics help me with Twitter followers and engagement?

The discussion of how these analytics may help us seems to be more of a subjective discussion, as we learn what works and what does not work. The provision of the data, like stats on reach, impressions, etc., is what Twitter analytics is all about and provided by companies like TweetReach, but how we use those stats becomes a matter of personal choice and research to find what works for us.

Analytics may seem complicated to many @tweetreachapp But what they most need to know is they give us insights to act upon.#b2ctweet
— Gail Gardner (@GrowMap) September 12, 2012

@b2ctweet Q1 And beyond that, what are people responding to? What should you do more or less? #b2ctweet
— TweetReach (@tweetreachapp) September 12, 2012

What makes TweetReach unique?

There are many companies out there who offer Twitter analytics and we were wondering what makes TweetReach unique or set apart from the others. Here are the responses.

@growmap A Tracker collects, analyzes and archives tweets about any topic. That topic can consist of multiple queries... #b2ctweet
— TweetReach (@tweetreachapp) September 12, 2012

@growmap Finally, we have custom historical analytics, going back to March 2006. Those are priced per job, so ask us for a quote. #b2ctweet
— TweetReach (@tweetreachapp) September 12, 2012

Final Thoughts and Action Steps

Sidebar Conversation: Replies, Mentions, and Tweets

@socialwebcafe A tweet is delivered to all followers, unless it's a reply (those are delivered to people who follow both accounts) #b2ctweet
— TweetReach (@tweetreachapp) September 12, 2012

@growmap That is exactly correct about replies - they're only delivered to people who follow both sender and recipient. #b2ctweet
— TweetReach (@tweetreachapp) September 12, 2012

Check out: Today’s TweetReach Tip: Why some tweets generate fewer impressions.

Yes @b2cparty It means that we should only use reply if we do NOT want others to see a conversation. Never if we want max views. #b2ctweet
— Gail Gardner (@GrowMap) September 12, 2012

Don't forget to view a real TweetReach Pro report>> #B2CTweet TweetReach Pro Report

@growmap We do offer free and $20 one-time snapshot reports that are great for smaller budgets and individuals. #b2ctweet
— TweetReach (@tweetreachapp) September 12, 2012

Here's the full TweetReach report for tweets about this week's #B2CTweet chat - appozite.tweetreach.com/share/reports/…
— TweetReach (@tweetreachapp) September 12, 2012

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