Planning For Success (Summary) #SocialCafe 2.2

Author: Deborah Published:

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#SocialCafe Chat Topic: Planning For Success

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How does your brand affect the success of your online business?

Clearly, it is very helpful to have a defined brand. But, how important is it? For starters, having your brand defined, textually, and with graphics (i.e. logos), helps to give you a starting point to setup your social media profiles and to have a consistent, and, hence, recognizable, presence -- Branding.

A to Q#1 #socialcafe Your Brand is Everything. People want to know you at your core and creating a brand changes the game
— Carla Wynn (@CarlaWynn2012) January 9, 2013

A1 I think it it is important to define the type of brand.Is it a company, a service, or a person... ?#SocialCafe
— Deborah (@socialwebcafe) January 9, 2013

What is the secret to getting more Yeses than Nos when making offers?

Understanding the language and the needs of your client (or employer or audience) will go a long way in helping to obtain those "yes" responses.

#socialcafe Also come down in your tone to match theirs (Soft, Not so Soft), etc, then switch it when asking for the close.
— Carla Wynn (@CarlaWynn2012) January 9, 2013

@lydsrich I found 2 tools helpful.I love Storyist, for keeping organized.And, for ebooks, @angengland's 30 day ebook. #SocialCafe
— Deborah (@socialwebcafe) January 9, 2013

How did you get started?

We start at various places. Sometimes, we re-start... many times. But, the one thing we have in common, is that we start...

Hey guys,I'm just starting out exploring the options & possibilities out there. Any tips for success 4 someone in their 20s? #socialcafe
— Marisa Anderson (@moppetmissy) January 9, 2013

#socialcafe My goal in life is to live in passion with purpose and to make a difference in the lives of those who need me
— Carla Wynn (@CarlaWynn2012) January 9, 2013

How does social media PR relate to Branding?

We like to think of social media as an online extension of your brand.

#socialcafe Great Question. The #1 mistake made by people is on Facebook where there "works at" doesn't show a fanpage.
— Carla Wynn (@CarlaWynn2012) January 9, 2013

#socialcafe Even if you don't have your business finished, having a fanpage that is your name keeps clickers from clicking away.
— Carla Wynn (@CarlaWynn2012) January 9, 2013

Final Thoughts and Action Steps

So, let's look forward and be the best that we can be in 2013, shall we?

#socialcafe @socialwebcafe I am starting to really become addicted to these chats. Takes me away for awhile.
— Carla Wynn (@CarlaWynn2012) January 9, 2013

What's your Plan for Success with Social Media? #socialcafe The truth is in the numbers. twitter.com/CarlaWynn2012/…
— Carla Wynn (@CarlaWynn2012) January 9, 2013

#socialcafe These tweet chats are great for keeping up with goals to "I Think". Everyone should do this for their business.
— Carla Wynn (@CarlaWynn2012) January 9, 2013

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