PPC.org and Analytics w/ John Rampton (Summary) #SocialCafe 1.21

#SocialCafe Chat Topic: PPC.org and Analytics w/ John Rampton

View the announcement for this #SocialCafe Chat..

And, for a shorter vid--> @jsrampton, PPC.ORG (SWC Interview Short): youtu.be/th7vNXdbD34 via @youtube #SocialCafe — Deborah (@socialwebcafe) December 26, 2012

1. What is PPC? Do you use PPC campaigns?

Some of us use PPC advertising, while some of us do not. Many of us are wondering if it works for our business model. It would seem that if we were guaranteed 1000% return on our investment, we would all be doing it, but then, how effective would the PPC advertising model remain if everyone used it? As Scherrie puts it, she doesn't use it. @SMContrators mentions some favorable responses to using PPC.

2. How do you analyze PPC? What are the analytics?

Analytics has proven to illustrate the "cleavage" point. @SMContractors references the video (above) where John Rampton talks about the level of analytics and detail in ad selection and presentation.

3. How can you maximize the ROI on PPC?

According to John, he sets goals, in order to have measurable benchmarks in his PPC campaigns. That way, he can tell if he reaches it or not. While the conversion may not be an exact science, there are testable tactics that can determine a direction that will help give us a better ROI on our PPC costs.

4. Where can you learn more about PPC?

When asked what PPC works well for and what tools can be used, John answered pointing us in the direction of what social media platform, in his opinion, works best for what approach.

Final Thoughts and Action Steps

So it seems, that Paid-Per-Click advertising, to some extent, remains a bit trial and error, and as Tony Greene puts it, "paid discovery." However, thanks to John Rampton and his site, PPC.org, you don't have to start from scratch and go it alone, but, rather, learn from some of those who have gone before and start (or continue) your PPC journey from, hopefully, a knowledgable starting point.