Tools 1.1 Matthew Holden of MavSocial #SocialCafe 4.13

Author: Deborah Published:

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CEO Interview: Matt Holden @MavSocial bullish on #VisualContent http://t.co/W0PUue3dxs #SocialCafe pic.twitter.com/2GZl3Sar5L

— MavSocial (@mavsocial) March 23, 2015

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#SocialCafe Chat Topic: Tools 1.1 Matthew Holden of MavSocial

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This event is all about images in social media and specifically looking at MavSocial as a social sharing tool for sharing those images on your favorite networks.

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Resources Mentioned In Chat/Show

Previous #SocialCafe Twitter Chat
Intro to 2015 Tools 1 Series #SocialCafe 4.12

Next #SocialCafe Twitter Chat
Tools 1.2 David Schneider of @NinjaOutreach #SocialCafe 4.14

How much of your social media marketing involves images and media? (Or how much would you like?)

In many cases, we want to share more images than what we share. It is pretty clear to see that we get better results when we share those images and media.

@socialwebcafe A1: I try to include media/image when required to help support my content. Sometimes, visuals help build point. #socialcafe
— Wayne Chan (@GTAmissions1) April 1, 2015

A1 Every piece of content I create contains at least one image to promote it to social media @socialwebcafe #SocialCafe
— Gail Gardner (@GrowMap) April 1, 2015

How do you share your media elements like images, video, slideshares, now?

The interpretation of this question could be taken in two different ways. For example, what is the source of the sharing of images (i.e. blog post) and what is the method of sharing the images (i.e. Twitter Cards). How about you?

@socialwebcafe A2) Blogposts, slideshare, Twitter #socialcafe
— Con Sweeney (@conpsweeney) April 1, 2015

A2 I'm switching from mostly sharing manually to Twitter card pulls and pushing through @MavSocial @socialwebcafe #SocialCafe
— Gail Gardner (@GrowMap) April 1, 2015

What challenges have you faced in your social media sharing of multi-media?

Interesting response from Gail Gardner that the challenges that she faces include slow internet speed. This is something that many who have higher speeds do not realize is a challenge. Fortunately, there are tools that will pull media from the backend, so that the user is not impacted in their own internet speed (conversation for a later time, but feel free to ask me, Deborah, if you are wondering). Also, check out the article by Gail Gardner.

A3 Slow internet upload speed makes uploading videos painful; @MavSocial can push them natively #SocialCafe @socialwebcafe
— Gail Gardner (@GrowMap) April 1, 2015

Amazing Visuals: Where to Get Them; How to Push Them to Get More Traffic Find Out More on #SocialCafe... http://t.co/ON188rfvjT @GrowMap
— Stuart Walker (@NicheHacks) April 1, 2015

What improvements would you like to see in your media sharing?

Interesting responses for this question, including more (and probably higher quality) content, as well as engagement. More, more, more.. Understandable, eh?

A4: More engagement! I am working on learning what people like and what people just scroll past. #socialcafe
— Stephanie Darnell (@SDtheyogi) April 1, 2015

@socialwebcafe A4) More original content of various types #socialcafe
— Con Sweeney (@conpsweeney) April 1, 2015

What other thoughts do you have this week?

Sabrina shares some insight on the use of Reddit, but this can also apply to any singular social network. Also, circling back on the topic of how important images are in social media marketing.

@socialwebcafe if done effectively it can def gain some traction but I wouldn't make it the ONLY platform you rely on #socialcafe
— Sabrina Saada (@sabrinasaada) April 1, 2015

@SDtheyogi That is true. People do like images and media. I notice I get a lot more engagement for media and images in tweets. #socialcafe
— Wayne Chan (@GTAmissions1) April 1, 2015

Any more insights?

And, the thoughts and insights continue...

@GTAmissions1 I do too! I notice myself looking at media more as well. Our attention spans aren't what they used to be. #socialcafe
— Stephanie Darnell (@SDtheyogi) April 1, 2015

A1 I like to switch it up. I love images and try to break up text with them. I don't like too many images though. #socialcafe
— Ms Corn Pudding (@UneekDiva) April 1, 2015

What is in store for the upcoming weeks?

Gail offers some suggestions on strategy, as the group continues to ponder the whole concept of images and social media.

@SDtheyogi Agreed on the fact that it's here to stay. #socialcafe
— Charles T Harper (@charlesharper) April 1, 2015

Bloggers need to reach out to #smallbiz and offer to manage for them after they create a process #SocialCafe @charlesharper @socialwebcafe
— Gail Gardner (@GrowMap) April 1, 2015

Final Thoughts and Action Steps

Charles (who happens to be Deborah's co-host on Marketing Momentum) offers some bird's eye view look at the internet and entrepreneurialism that helps us to take a step back and realize that as important as images are, there is a larger view when it comes to social media, internet business, and a global view of strategy.

@GrowMap @socialwebcafe I guess right now my mind is on new opportunities for those looking for alternative careers, etc. #SocialCafe
— Charles T Harper (@charlesharper) April 1, 2015

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